While in Jacket Required I stopped by Levi’s XX (the Vintage and Made & Crafted part of Levi Strauss). There I had a brief chat with Carlos, who I used to see often back in the day when I worked for Levi’s, and had a chance to get a quick interview from him (scroll down to read it!). It was really nice to see the brand is going strong, laying firm roots in 60′s 70′s American nostalgia and quality-lead clothing over fickle trend waves.
P.S. Check out Nana’s oversized grey marl sweater, love the detail on the back!
What is the inspiration behind your AW13 collection?
Carlos: The LVC FW13 collection is based on two themes . “Boomtown” based on the 1960’s Detroit where Motown Records was introduced to young Americans and also the home of the American car industry. The other theme is the relaunch of our “Orange Tab” collection which is made in the USA for the first time. This was a line Levi’s produces in the late 60’s early 70’s , a less expensive apparel to appeal to the youth of that era.
What are the key trends you see for AW13? Are these represented in your collection (Levi’s vintage and Levi’s Made&Crafted)? If so, please can you pinpoint the pieces and their respective trends?
C: We see a strong trend for our “Orange Tab” collection as the silhouettes are slim, such our mens 605’s jeans, and instant hit with buyers.
Who would you say is Mr Levi’s Vintage? And where would we find him on a Friday night?
C: Mr Levis’ would be someone who is an avid fan of great well made product and does not follow fashion but invest in a true heritage brand.
Where do you shop? And why?
C: Cinch, Newburgh street. Because it has timeless products.
What would be your dream shopping experience/trip if you have unlimited budget and a jet that could take you anywhere in the world?